Welcome to free paper download website

Economic other

You are here: Home > Economics > Economic other > content

Research on strategic management accounting and its application

Author: GaoFei From: www.yourpaper.net Posted: 2010-07-06 12:00:48 Read:
Abstract: today's businesses in a complex and changing competitive environment, all involved in strategic issues. Face of the new environment and requirements, so the strategic management accounting has become a historical necessity. Difficult to adapt traditional management accounting on the basis of a number of issues of strategic management analysis, summarized and analyzed from four aspects of strategic management accounting characteristics, and the two main strategic management accounting - competitor analysis and value chain analysis are discussed.
Paper Keywords: traditional management accounting; Strategic Management Accounting; worth
First, the limitations of the traditional management accounting
1. Theoretical and practical out of touch with the actual applications are incompatible. Various management accounting techniques and methods, and some are purely theoretical discussion, especially one-sided pursuit of the complex mathematical models, such as calculus, multiple linear regression analysis, the probability of non-linear cost function analyze and solve problems, ignoring the field of management accounting research and case studies, leading to the theory and practice seriously out of line, so that management accounting information in practice often a mere formality.
2. Too much focus on short-term business interests are incompatible with the long-term development needs. Traditional management accounting focus is the development of enterprises in a limited period, it provides information on the internal business decision-making and operational management play a role. The evaluation of the investment program is limited to commence from the point of view of the financial benefits, business performance on current profits, pay too much attention to the pursuit of short-term profit maximization. Rigidly adhere to the temporary short-term gains and losses, and focus on a specific program decision-making short-term benefits to the enterprise and ignored the long-term, sustained development momentum.
3. Limited to a single financial information for the enterprise, and market competition are incompatible. Society full of fierce competition, the enterprise's internal and external environment interdependence, mutual restraint, are closely related. The external environment is the basis of survival is the survival and development of enterprises to provide the opportunity, at the same time may cause a threat to the operation of the business in the process of change. The traditional management accounting limited to internal financial information collection and analysis, ignore the impact of non-financial information on companies.
4. The lag is incompatible with the current pace of economic development. Techniques and methods of traditional management accounting research a few decades ago, have played a very good role in planning, decision making, control and evaluation of enterprise economic activities. But since the 1980s, with the vigorous development of the contemporary high-tech,, especially flexible manufacturing system, the emergence of the formation and application of computer integrated manufacturing system, management accounting new theories and methods, the traditional methods and techniques have not fully adapted to the development requirements.
Second, the strategic management accounting and its characteristics
Corresponding historical limitations of the traditional management accounting, strategic management accounting is in today's business environment is complex and volatile global market competition unprecedented fierce, should be shipped to meet the specific information needs of the modern enterprise implementation of strategic management about the new management accounting information systems. Strategic Management Accounting was first proposed by the British scholar Simmons (Simmonds) in 1981 in his paper "Strategic Management Accounting". In this article, he will be the strategic management accounting is defined as: "used to build and oversee the management accounting data to provide analysis of the business strategy of the enterprise and its competitors." He believes that strategic management accounting is the future direction of the development of management accounting. I believe that, can not simply be seen as a strategic management accounting is a branch of management accounting, and should treat it as a traditional management accounting leaps and bounds in the new market environment and business management environment. To expand the scope of traditional management accounting, treated with a strategic vision focusing on internal and external information.
Strategic management accounting has the following characteristics. (1) extraversion. Strategic Management Accounting jumped out of the narrow space of a single enterprise to invest more in the perspective of affecting the business, such as social, political, economic policy, the external environment has changed. The same time, the strategic management accounting will cost management extended to product development, design and service sectors, emphasis on upstream suppliers, downstream customers dealer contact with a high degree of extraversion features. (2) focus on the long-term interests of the enterprise. Strategic management accounting is no longer focusing on the a limited accounting period no longer drive to the goal of profit maximization, but rather focus on the long-term development and maximize the overall interests, long-term development strategy for the goal, in the long interests of analysis, evaluation of capital operation of the enterprise, focusing on enterprises to obtain and maintain a sustainable competitive advantage. (3) to provide more strategic management of non-financial information. Strategic management accounting the absolute financial information includes not only traditional management accounting, more importantly, also provides a large number of such as quality, market demand and market share is extremely important non-financial information. (4) The application method is more flexible and extensive. In order to adapt to changes in the external environment and corporate organization, strategic accounting from the multi-faceted, multi-angle use of management accounting treatment, including value chain analysis, positioning analysis, moving a comprehensive analysis of a variety of specific analytical methods of analysis and research enterprise advantage and make the right strategic decisions. Using some method of strategic management accounting
(A) competitor analysis. Competitor analysis is from the perspective of the market, a careful analysis of the competitors to consider the competitive position of enterprises, strategic decisions. Competitor analysis include the following: (1) the identification of competitors, namely business in competition with whom. (2) a competitor's target. By competitors target analysis, the enterprises can be adjusted according to its own characteristics and advantages of its strategic objectives and means of competition. (3) the competitors competitive strategy analysis. Enterprises are to compete with their rivals in the fierce competition, competitive strategy to take on competitors include the cost leadership strategy, differentiation strategy, specific strategy. (4) how the strengths and weaknesses of competitors. Analysis and evaluation of the strengths and weaknesses of competitors in developing strategies companies to determine the key competitive analysis, seeking to compete point. Be seen from the above analysis, competitor analysis is not a simple process of gathering information, but a process of understanding competitors. Not only can alert authorities to make early preparations, defense competitors offensive, you can also seize the opportunities offered by the errors and weaknesses of competitors, thus truly know ourselves.
(B) value chain analysis. The value chain analysis Porter of Harvard University in the theory of comparative advantage, "a book first proposed. He believes that any business value chain is constituted by a series of interconnected value-creating jobs. These jobs are distributed to each link between the final consumption of the initial raw material from the supplier to the final product. (1) of the enterprise from the payments to suppliers (procurement), to receive customer payment (sales) until the internal business operations in the chain and its value formation process analysis. Internal value chain analysis can be found within the enterprise value chain, which is a value-added chain or value-added operations, which is a non-value-added chain or value-added operations, and by controlling the cost drivers eliminate these value-added operations part, reduce business costs. Also can consider reorganizing the internal value chain, in order to reduce the relative cost conditions. (2) an enterprise value chain is rooted in a larger industry value chain system. The larger system also contains enterprise value chain of upstream suppliers and downstream customers or Union the product to the end-user value chain. An inevitable requirement in order to obtain and maintain a competitive advantage, the business managers of the industry value chain system analysis and use, rather than just understanding the value chain of the enterprise itself. (3) the industry value chain to eliminate internal value-added operations in the industry value chain, often there are many non-value-added jobs. Very typical in the cement industry, the finished cement paper bag packaging service users, unpacking, the process of demolition of this package to produce value-added operations, a waste of social resources. (4) we emphasize the analysis of the industry value chain, can not be ignored internal value chain. After all, the adjustment and optimization of an internal value chain is far easier to adjust and optimize the value chain outside the enterprise much more and spend less, than the high utility. However, the use of value chain analysis is a certain risk. We pay attention to prevention.
 1/2    1 2 Next Last
Please consciously abide by Internet-related policies and regulations.
Tips: Log in to comment, the user name to enter comments directly from your personal space, so that more friends to meet you.

Economic other latest papers

Sponsored Links

Economic other papers Ranking

Latest free papers

Sponsored Links

Top