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Of Globalization Perspective of enterprise supply chain management optimization strategies

Author: LiuJing ZengChao JieYunYan From: www.yourpaper.net Posted: 2010-06-23 06:15:13 Read:
Paper Keywords: supply chain management optimization bullwhip effect knowledge management and operation system partnership
Abstract: Perspective of Globalization future competition in the market, is no longer a the monomer competition between enterprises, but the overall competitiveness of the supply chain, forcing suppliers, manufacturers, distributors and retailers with a comparative advantage different entities into a single, seamless high degree of functional network chain, in order to maximize the overall strength of the supply chain, to achieve a win-win situation to improve customer service levels and reduce overall transaction costs. The article explores the strategic orientation of the enterprise supply chain management optimization based on supply chain bullwhip effect, knowledge management and operation of the system, cooperative partnership levels.
An enterprise supply chain optimization strategy of the "bullwhip effect"
When the supply chain downstream changes in consumer demand, the demand for information along the supply chain upstream and on progressively larger supply chain, resulting in the production or supply decisions than a level to maintain higher inventory levels, demand eventually reach the source of suppliers, inventory levels, access to information and information on customer needs great deviation occurs, the change of the distortion generated by distorting the information on the graphic display flung up like a bullwhip, known as the "bullwhip effect". This effect is commonly found in the supply chain, resulting in business and increased risk of rising inventory costs, profits fell, the product backlog and take up a lot of money, which greatly weakened the competitiveness of enterprises. To effectively alleviate the "bullwhip effect" must be based on endogenous.
In order to break the supply chain node enterprises for their own interests and demand distorted bullwhip effect, we committed to the following aspects of the work.
1.1 implementation of VMI strategy
First, we want to change the order processing, the establishment of standards-based entrusted order processing mode by suppliers and users to determine the order of business of the supplier process. Establish a order processing standard mode, such as EDI standard format. The third order, delivery and bills to deal with the various business functions are integrated in the supplier side. The key to the implementation of VMI is the transparency of the inventory status. Suppliers to keep track of and check to customers, vendors, inventory status, quickly and accurately make decisions replenish stocks, a corresponding adjustment to the state of production, in order to swiftly adapt to changes in market demand.
1.2 based e-commerce-based information sharing system
Supply chain system from the production, distribution, marketing is not isolated to the user behavior, inter-related, mutual restraint, complementary information and network technology, it is necessary to achieve the coordination of supply chain information consistent system management with sufficient flexibility and variability, in order to effectively resolve the bullwhip effect. Automatic identification and data supply chain management, e-commerce environment core IT information coding techniques can be used - the unified standard coding to ensure the normal operation of information systems and supply chain trading partners through standardized data exchange and sharing; capture techniques - used in the supply chain process monitoring; electronic data interchange (EDI); geographic information system (GIS) and Global Positioning System (GPS) technology; Internet and network technology - a member of the supply chain via the Internet timely access to the supply chain information about, and quickly made the corresponding demand. These technologies can make each node in the supply chain companies to share information in the enormous interests in the global network, in order to ensure the efficient operation of the enterprise and supply chain.
1.3 updated in a timely manner, supply chain management model
First, ECR effective consumer response mode. To quickly pass through the formation of the supply chain of goods demand and continuous synchronization and feedback of market information, in order to reduce inventory and costs, shorten lead times, eliminate the presence of various waste on the commodity supply chain, to achieve the ultimate goal of supply chain efficiency. QR rapid response mode. More variety, small quantities of a buyer's market, not reserves, but to prepare a variety of "elements" extraction "elements" in the user request, with the fastest speed, in a timely manner "assembly", the need services or products, the operations of the supply chain agility, flexibility. Third, is a the CPFR joint planning, forecasting and replenishment mode. Through electronic exchanges and communication, cooperation modify the sales planning and replenishment planning, thereby enhancing the forward-looking and accuracy of the program, effective in reducing the high cost afterwards.
2 Enterprise knowledge management, supply chain optimization strategy
Knowledge of the supply chain is the sum of the supply chain system has knowledge, including knowledge from raw material suppliers, component manufacturers, distributors to the final consumers of all aspects of the organization or enterprise has divided into the formal structure of knowledge and informal knowledge of the structure, in which the formal structure of knowledge, including content on a Web page, electronic data interchange transaction information and various documents, etc., are usually easier to code explicit knowledge into a formal format, such as patents, trademarks, business plans, market research and customer lists; informal structure of knowledge, including e-mail, a message on the forum and coordination process, it is not easy to format and recorded with the environment-specific. usually embedded in the process or people mind, so to realize the value of their tacit knowledge, to systematically identify and mining enterprises are required to conduct a case-by-case basis by taking a variety of effective ways and means of expert systems and knowledge engineering, and scientific classification and systems of measure, integration, an orderly organization, and ultimately codified to nurturing and developing the company's core knowledge. Each node in the supply chain enterprises to create knowledge, sharing and dissemination of knowledge, learning and use of knowledge model optimization could focus on the following aspects:
2.1 to establish an intranet
Intranet each node in the supply chain enterprise's internal network, it will be the members of the internal knowledge resources through the network link, namely the establishment of knowledge sharing among individuals. First, it is necessary to build enterprise "television flourishing" open knowledge sharing environment so that employees can dare to put their own thoughts and opinions express and share out. Second is to improve the Intranet staff exchanges and communication platform. Through the Intranet, internal staff of each node in the supply chain can either maintain their core knowledge to ensure competitive advantage, at the same time be able to participate in knowledge sharing and exchange among members own gain new knowledge, to enrich their knowledge library and enhance their competitive advantage, such as internal staff plus a common "QQ group" in order to be fun publish willing to share with others or organization's supply chain management explicit knowledge and tacit skills, skills and can get the corresponding "integral" and "class", in order to be able to enjoy more benefits and enterprise a certain amount of material reward.
2.2 to establish an extranet
Extranet is a collaborative network of supply chain node enterprises. "Synergy 'able to maintain the information and other resources between the various nodes in the supply chain enterprises the coordination synchronization and sharing knowledge owned by a single node enterprise transformation to the knowledge of the supply chain, the supply chain can quickly to market demands conduct response, in order to achieve and meet customer needs, and work together to create and to obtain the maximum business value and profit. establish the premise of the Extranet each node in the supply chain enterprise knowledge sharing is expected to share knowledge to be able to obtain greater benefits than its exclusive knowledge. 2.3 relying on the Internet and other advanced network resources
Internet and other advanced network resources external moment of each node in the supply chain enterprise and supply chain can keep in touch, such as enterprise be able to share various projections, see the status of the order, at any time enter and modify requirements planning; suppliers can learn the external enterprise demand for raw materials and participate in the tender; core business from the global scope of understanding of business operations, the supplier and customer information, and through a balanced core competitiveness and avoid invalid operation to adjust to design their own supply chain in order to be able to supply chain logistics, information flow, capital flow in a planned control.

3 enterprise supply chain in the operation of the system optimization strategy
For different types of businesses, we will be operational optimization of supply chain management processes attributed to three different systems:
3.1 top-down supply chain integration management
Management and operation of the upstream of the supply chain in order to meet the expected market demand, the prior forecast of market demand, and then based on the prediction planned procurement, inventory and manufacturing follow-up market may require semi-finished or finished products mode. This mode is suitable for the stability and regularity of production can be divided into strategic, tactical and operational three levels. At every level should determine their respective functions, integrate the different levels and in different functions, making it the support and ensure the effective operation of the complete system of supply chain management processes operation. Supply chain management at the strategic level, in order to form the integrated supply chain can improve the value and gain competitive advantage in the market, based on a detailed examination of the internal and external environment and conditions analysis, the development of supply chain development planning, supply chain objectives and basic strategy the preparation of the critical resources of the supply chain, or give the basic components of the supply chain to determine the entire supply chain actors or interest groups, the development of the organizational structure across functional boundaries; supply chain management at the tactical level, through behavior on the level of the overall deployment, objectives and basic strategy of the supply chain will be transformed into specific operation plan, sourcing, manufacturing, distribution, return five basic processes; operational level in the supply chain , focusing on how to improve the operational efficiency of the supply chain that the use of supervisory control and performance evaluation methods to monitor, control, and evaluate the operational status of the supply chain. Supply chain is abnormal, you should take timely measures to eliminate the potential risks, prevent losses.
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