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Construction of social responsibility evaluation index system of the listed companies in China

Author: ZhouXuHui From: www.yourpaper.net Posted: 2010-04-11 02:44:07 Read:
[Abstract] With the development of the social responsibility movement, China's increasingly concerned about the social responsibility of the listed companies is the correct evaluation of corporate social responsibility to fulfill the key to fulfillment, and to establish an effective evaluation of the social responsibility. Start from the theory of social responsibility, the principles of constructing of social responsibility evaluation, proposed a set of listed companies social responsibility evaluation index system, hope helpful measure listed corporate social responsibility performance.
[Keywords] Corporate Social Responsibility; evaluation index; stakeholders

Since the Sixteenth Congress, harmonious society and sustainable development has become a new era the main theme of corporate social responsibility has increasingly become the focus of attention. The listed companies are the backbone of the operation of the national economy, is a leader in the enterprise, should be more actively committed to social responsibility. Conduct a comprehensive evaluation of listed companies, but also should take into account the economic and social benefits. However, research on the evaluation of corporate social responsibility in China is still in its infancy. How to create a listing of corporate social responsibility evaluation index system there is no consensus in our theoretical community, which largely affected the effectiveness of listed companies with comprehensive, systematic, fair evaluation.

A theoretical basis, the listed corporate social responsibility evaluation index system built

September 25, 2006, "Corporate Social Responsibility Guidelines issued by the Shenzhen Stock Exchange in China, the listed corporate social responsibility refers to a listed company on the comprehensive development of the state and society, the natural environment and resources, as well as shareholders, creditors, employees, customers, consumers, suppliers, communities and other stakeholders should bear the responsibility. Social responsibility evaluation index system of listed companies will be combined on the basis of this definition the following related theory.
(A) Carroll theory of corporate social responsibility pyramid
Archie - B - Carol (Archie B.Carroll), a professor at the University of Georgia in 1979 and 1991, respectively, the four components of a well-known corporate social responsibility, said that corporate social responsibility and corporate social responsibility pyramid "theory, including economic responsibility, legal responsibility and moral responsibility, voluntary responsibility, they were in the first layer of the pyramid (bottom), the second layer, third layer and the fourth layer (top layer). The first layer of economic responsibility, the primary task of the company is to produce products and services for the needs of the community, and to socially acceptable fair price sold; liability that companies should comply with the law, to bear the legal provisions responsibility, economic and legal responsibility for all corporate social responsibility or business must fulfill the responsibility; The third layer is the moral responsibility that although the law does not provide, but the company should be members of the society are expected to do a fair and justified and the right thing; fourth layer is a voluntary responsibility generally refers to the charitable responsibility, the responsibility of the community wants to do, but not a legal or ethical requirements, such as corporate donations, the company can not do, it will not be considered law or immoral. Carol Voluntary responsibility can be achieved only on the basis of economic, legal and moral responsibility to achieve full.
(B) the concept of social responsibility of the stakeholder theory
The 1984 Freeman mentioned in his strategic management: stakeholders Law, corporate social responsibility is a stakeholder management. It challenges the Friedman classical concept of social responsibility (ie the maximization of shareholder return is a corporate social responsibility) that the enterprise is only concerned about the needs of the shareholders or owners is not enough, but also deal with a variety of stakeholders responsible for. In addition to shareholders, stakeholders including bondholders, lenders and other creditors, and the general staff, operators, suppliers and customers, and even include the business location of the local power sector.
In addition to the above theoretical perspectives, some scholars companies should bear the social responsibility to further expand the resources and ecological environment that enterprises should assume responsibility for environmental and social responsibility and resources of social responsibility for the content of such corporate social responsibility has been further refined. This article will be built under the guidance of the above theory social responsibility evaluation index system of the listed companies in China.

Second, the principles of constructing social responsibility evaluation index system of the listed companies in China

To the fulfillment of the social responsibility of the listed companies with a comprehensive, objective, and impartial evaluation of the social responsibility evaluation index system of the listed companies build to be followed by the following seven basic principles:
(A) the scientific principles
Build social responsibility evaluation index system of listed companies in China should be based on scientific theory, the use of the scientific method, reasonable selection of indicators, to avoid the lack of indicators and overlap to ensure the objectivity of the evaluation system of social responsibility.
(B) the principles in line with China's national conditions
Build social responsibility evaluation index system of China's listed companies should take full account of the actual situation in China, and insight into China's listed companies should fulfill social responsibility, should not blindly copy foreign index system.
(C) the operability principles
To select those indicators to facilitate easy access to information, data, quantitative or qualitative analysis in the design specifications. In addition, the selected indicators should be as far as possible with our current evaluation tools compatible, and make full use of various public statistical information.
(D) quantitative indicators and qualitative indicators principle of combining
The principle requires the establishment of indicators try to select quantitative indicators, but for the the unquantifiable social responsibility, to design appropriate qualitative indicators for analysis.
(E) the comparability principle
Requirements established indicators longitudinal comparison in time and space (different regions, between different enterprises) can be horizontal comparison.
(F) The comprehensive and importance of the principle of combining
The principle requirements the selected indicators both reflect the whole picture of the enterprise implementation of social responsibility, but also reflect the key issues focused.
(G) guiding principle
Establish the index system, comprehensive consideration, the evaluation was built to help guide enterprises to take the initiative to undertake the corresponding social responsibility.

Third, the social responsibility evaluation index system of the listed companies in China to build

According to the above theory and principles, the listed corporate social responsibility indicators can be divided into three parts: stakeholder responsibility indicators, resource and environmental responsibility indicators and charitable responsibility indicators. Specific indicators set up as follows:
(A) stakeholder responsibility indicators
A composite indicator
Social contribution rate
The company's social contribution rate = the average proportion of the total assets of the social contribution 100%
This indicator reflects the use of investors (including shareholders and creditors) invested capital contribution made to society. The company's social contribution mainly contains the payment of compensation for the employee to pay the tax, paid to the shareholders and creditors of dividends, interest and other. The higher the index to reflect the company's employees, shareholders, creditors and the state contribution to the larger, better social responsibility to fulfill.
Responsibility to shareholders indicators
The main responsibilities of the listed companies to shareholders, including shareholders economic responsibility, legal responsibility and moral responsibility. Of minority shareholders (especially investors) and large shareholders of listed companies are relatively weak compared to the party whose interests are often intentionally or unintentionally infringed. In this paper, it is the responsibility of listed companies to small and medium-sized shareholders indicators as a separate class shareholders will bear the responsibility of the indicators are divided into general indicators and indicator of minority shareholders liable, I hope this will help to protect the interests of small shareholders. Specific indicators are as follows:
(1) general indicators
1) Capital Maintenance and Appreciation
Capital Maintenance and Appreciation = the end of the beginning of the year total shareholders 'equity of shareholders' equity total 100%
The indicator reflects the company to use the invested capital to shareholders the ability to get capital appreciation. The higher the ratio, the capital means that businesses can use to society, especially the greater the contribution made by shareholders, to fulfill its responsibilities to shareholders better.
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